VIDEO PORTFOLIO
Cinematography, aerial videography, and editing by Justin Lance.
Produced in collaboration with ONESWEAT (Houston, TX) and Technogym, this video showcases how ONESWEAT implemented Technogym’s full wellness system to create a cutting-edge environment for athletes to excel. The project highlights the integration of advanced equipment, technology, and atmosphere to position ONESWEAT as a premier destination for performance and training. The campaign was featured across digital channels to spotlight innovation in fitness and wellness.
Cinematography and editing by Justin Lance.
Produced in-studio under my management, this commercial highlights Hygear’s smart strength bands and their seamless pairing with the HygearFit app. The video was designed to showcase both the product’s innovative technology and its practical use in fitness training. Featured on Hygear’s website and social media channels to increase awareness and engagement with the brand’s connected fitness system.
Produced, shot, and edited by Justin Lance.
Presented as a prepackaged segment on CBS Tampa Bay’s Community Connection, where I served as showrunner and producer. This feature highlighted Starkey Ranch in Odessa, Florida, and included an on-site interview with the ranch owner conducted by Emmy Award-winning CBS anchor Dave Wagner. The piece blended documentary-style storytelling with broadcast polish, contributing to the show’s mission of spotlighting local communities and voices.
Produced and edited by Justin Lance in collaboration with Solr Studio.
Shot in-studio in Fort Worth, Texas, this one-shot advertisement showcases Lamborghini Wine glasses, bottle and case, against a clean white sweep. Created for social media, YouTube ads, and as motion graphics for the brand’s website, the piece combines minimalist product photography with subtle movement to reflect the elegance and prestige of the Lamborghini Wine brand.
Produced, written, directed, and edited by Justin Lance.
Filmed on location in Tampa, FL, this commercial was created for Jade Yoga to promote their Level One Mat, designed specifically for beginners. The video highlights the mat’s accessibility and quality, presenting Jade Yoga’s mission of making yoga approachable for all. Developed for use across digital channels, the piece combined lifestyle visuals with product storytelling to increase awareness and support the brand’s entry-level audience.
Directed, shot, and edited by Justin Lance.
Produced on location in Tampa Bay, FL, this hero video was created exclusively for Mysmuthe’s website. The piece showcases the brand’s full product line in a clean, visually engaging format designed to capture visitors’ attention immediately upon landing on the site. Built as a looping web hero, the video elevates the brand’s digital presence and strengthens its identity online.
Produced, directed, shot, and edited by Justin Lance.
Created in collaboration with Top of The Town Marketing, this feature spotlights artist Bula Barua and her wide-ranging body of work. Filmed on location at her downtown St. Petersburg gallery, the video explores Barua’s artistic process, creative inspirations, and what makes her art shine. Designed to both showcase her collection and elevate her personal brand, the piece blends visual storytelling with cinematic production to capture the essence of her work.
Cinematography and editing by Justin Lance.
Produced in-studio in Tampa, FL, this one-minute workout video was created for Hygear’s mobile fitness app. The piece demonstrates a lower body workout session, designed to integrate seamlessly with Hygear’s connected training products and provide customers with clear, engaging fitness content. This sample highlights the brand’s commitment to accessible, high-quality training experiences for users worldwide.
Produced, shot, and edited by Justin Lance.
Created as a feature segment for CBS Tampa Bay’s Community Connection, this story follows the caretakers of the Nature Coast Botanical Gardens. The piece premiered during a live broadcast hosted on-site at the gardens with CBS anchor Frank Robinson. Designed to highlight the dedication of the volunteers and the beauty of the gardens, the segment combined documentary-style storytelling with live event coverage to connect local audiences with the community’s natural spaces.
Edited by Justin Lance.
A one-minute lifestyle advertisement for Blazepod, shot on location in Tampa, FL. The video was designed to highlight Blazepod’s innovative training system in everyday use, blending fitness, performance, and lifestyle. This campaign was featured on Blazepod’s social channels and website to drive product engagement and brand awareness.
Produced and edited by Justin Lance in collaboration with Solr Studio.
Shot in-studio in Fort Worth, Texas, this short-form advertisement showcases a Vossen wheel in motion against a clean white sweep. Designed as a one-shot piece, the video combines crisp product cinematography with fluid movement to create an arresting visual tailored for social media and YouTube ads.
Directed, shot, and edited by Justin Lance.
Produced for Hype Nation’s Virginia Beach Brawl tournament, this video combined dynamic event coverage of volleyball matches with on-camera interviews featuring coaches, organizers, and local media. The piece was designed to capture the excitement of the tournament while also bolstering awareness for future Hype Nation events. The video was featured as part of Hype Nation’s digital content strategy and remains a strong showcase of their brand presence.